Nuuk, Greenland

19 - 22 SEPTEMBER 2022

Vestnorden 2022

Welcome to Nuuk, Greenland

Welcome to Greenland

On behalf of NATA, I welcome you to the latest reunion of the tourism industry in Greenland, Iceland, and the Faroe Islands. It is an honour for Visit Greenland to host the 37th Vestnorden in Greenland’s fast-growing capital Nuuk. You will experience magnificent mountains and the world’s second-largest fjord system as the backdrop.

We are seeing increasing global interest in the Vestnordic countries. This interest fully showed at the last Vestnorden held in Iceland with a good match between products and industry, which led to new business.

The tourism recovery in the West Nordic countries is strong. Our destinations are growing more and more attractive because we provide products that fit well with post-Covid tourism behavior and the increasing demand for more sustainable tourism experiences. It gives the West Nordic island a strong momentum in the tourism market. A momentum the tourism industry in the Faroe Islands, Iceland, and Greenland is already utilizing by spreading the stories of our inspiring cultures, leading our guests through our breathtaking nature, and welcoming others to get a glimpse of our unique way of life.

On that note, The West Nordic countries are looking forward to welcoming you and revealing countless alluring adventures that will surely blow the minds of your customers.

We are excited to welcome you to Nuuk.

Anne Niviká Grødem
NATA board member and CEO of Visit Greenland


Vestnorden and NATA


Vestnorden is the annual travel trade show for tourism in the West Nordic region of Iceland, Greenland and the Faroe Islands. Vestnorden has been the main platform for promoting this astonishing region as a tourist destination since its establishment in 1986.

North Atlantic Tourism Association (NATA)

NATA is an organisation that promotes and supports cooperation in tourism for the West Nordic countries. NATA is responsible for holding Vestnorden, while the hosting and the management of the event rotates annually between the three countries (with Iceland hosting every second year). 

Nata provides opportunities and grants for collaborations, joint ventures and cultural exchanges within the region.  For more information, please visit NATA’s website.

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The West Nordic Region

Three Astonishing Countries

The West Nordic region is one of the world’s most inspiring destinations, offering three astonishing countries;
 Iceland, Greenland and the Faroe Islands.

Each country has its own character, culture, traditions and history, but they share incredible nature, a warm welcome and an unlimited range of things to see and do. The West Nordic region is something special. Situated in the North Atlantic, the area’s geographical remoteness has preserved an authentic world of wonderful cultural traditions and natural phenomena.

It’s a region full of things to discover. The adventures are awaiting.

World's largest island

There’s something about experiencing Greenland’s majestic landscapes from the perspective of a dog sled that snowmobiling or a ski tour simply cannot match. Maybe it is the slower pace that gives plenty of time to enjoy the surroundings or maybe it is the combination of sled dogs panting plus the rhythmic beat of their large paws, a sound that is suddenly magnified against a backdrop of pure silence.

Land of fire and ice

Iceland is a country of extreme geological contrasts. Widely known as “The land of fire and ice,” Iceland is home to some of the largest glaciers in Europe, and some of the world’s most active volcanoes.
Iceland is also the land of light and darkness. 

Long summer days with near 24-hours of sunshine are offset by short winter days with only a few hours of daylight.

Unfathomable beauty

Adrift in the whirling rhythmic North Atlantic Sea, a different world lingers. A place like no other on earth. 

An idyllic escape, peacefully set among lush green valleys, imposing basalt cliffs, grand treeless moorlands and waterfalls plunging directly into the wind whipped ocean. 

Unfathomable beauty, mysteriously tucked away like a figment of a child’s imagination.


Destinations within Greenland

Greenland is the world’s largest island and it is an exciting destination in the Arctic for all adventure minded travelers. Explore the regions and towns around Greenland and the different destinations.



Vestnorden 2022 in Greenland is sold out for both buyers and exhibitors

We are looking forward to seeing all of the participants in Nuuk this September!

If you would like to be placed on a waiting list in case someone cancels their participation, please send an email to
📷 @alxsavu - Visit Greenland
#tourism #vestnorden #iceland #faroeislands #greenland #tradeshow #event #idustryevent #travel #adventuretravel #travelnorth #north #arctic #subarctic #sailing #destinations #hiddendestinations

Are you an early bird or a night owl? Don't sleep on the last week of a discount 🪶

Sign up for Vestnorden before the 15th of June and receive a discount whether you are an exhibitor or buyer.
Iceland, the Faroe Islands and Greenland are spreading the stories of our inspiring cultures, leading our guests through our breathtaking nature, and welcoming others to get a glimpse of our unique way of life. Join and connect with us in Nuuk this September!

Sign up on
📷 Peter Lindstrøm - Visit Greenland
#travel #tourism #vestnorden #inspiration #travelinspiration #faroeislands #iceland #greenland #visitgreenland #visitfarorislands #exploreiceland #traveller #event #industryevent #signup

Qaanaaq - the northernmost town in Greenland - has 650 inhabitants. So how does this small community pass the time? How about baseball on the sea ice? ⚾
📷 Aningaaq Rosing Carlsen - Visit Greenland
#vestnorden #event #tradeshow #inspiration #greenland #travel #iceland #faroeislands #baseball #northgreenland #ice #winter #tourism #bucketlist #travelingram #travelphotography

You can now register for Vestnorden!

We are delighted to announce that the registration for Vestnorden is now open for both buyers and sellers.
During the event you will have the opportunity to meet the outstanding tourism companies of the three host nations: the Faroe Islands, Greenland and Iceland - allowing you to form new travel trade relationships and strengthen existing collaborations.

Register via 💻
📷 @benjaminhardman - Visit Greenland
#tradeshow #nata #vestnorden #northatlantic #faroeislands #iceland #greenland #visitgreenland #visitfaroeislands #exploreiceland #travel #travelmart #event #industryevent #tourism #travel

Meeting local Greenlanders is at the core of your experience when visiting Greenland Greenlanders are often called hospitable, cheerful, and kind and you'll meet them through cultural experiences and in everyday life in towns and villages. They are your local backcountry guides and boat skippers, hunters and dog sled drivers. ​

Everywhere you go the uniqueness of Greenland comes out through your meetings with the locals.​

📸 Aningaaq R. Carlsen – Visit Greenland ​

#vestnorden #vestnorden2021 #visitgreenland #greenland

The legend of Kópakonan, literally meaning “the Seal Woman”, is one of the best-known folktales in the Faroe Islands 🇫🇴

Seals were believed to be former human beings who voluntarily sought death in the ocean.
Once a year, on the Thirteenth night, they were allowed to come on land, strip off their skins and amuse themselves as human beings, dancing and enjoying themselves.

A statue of Kópakonan was raised in Mikladalur on the island of Kalsoy in August 2014. The statue is designed to withstand 13metre waves 🌊

📷 @_fabiozingg

#faroeislands #visitfaroeislands

Around 85 percent of Greenland is covered by an ice cap, and the ice has a profound impact on climate, everyday lives, and travel experiences in the country.​

Take the world famous Ilulissat Icefjord, here icebergs are pushed right from the Greenland Ice Sheet into the waters of Disko Bay, giving visitors unique access to a truly phenomenal natural environment.​

📸 Mads Pihl - Visit Greenland​

#vestnorden #vestnorden2021 #visitgreenland #greenland

Visit Greenland presents
Vestnorden "Extreme sponsors"

These companies financially contributed to make of this event a reality.
Hosting Vestnorden in Greenland requires a strong support from the tourism industry. We are proud and grateful to see the main players ready to contribute to Greenland sustainable tourism development and help us showcase what shared values and joint initiatives can do.
Here are our partners and main sponsors for the event.

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Vestnorden 2022 in Greenland is sold out for both buyers and exhibitors

If you would like to be placed on a waiting list in case someone cancels their participation, please send an email to