THE TRAVEL TRADE SHOW FOR
ICELAND, GREENLAND AND THE FAROE ISLANDS

VESTNORDEN

REYKJANES, ICELAND
OCTOBER 6 - 8, 2020

Vestnorden 2020

Welcome to Iceland

Dear participants,

In 2020 Iceland is the proud host of the Vestnorden. The location for this year’s event is Reykjanes peninsula, a geological wonder and a part of the UNESCO Global Geopark program. The area is a stunning testimony to the effects of volcanic activity on nature, but also offers much in terms of culture, activities, and wellness, as well as culinary experiences that should not be overlooked.

Located in the middle of the North-Atlantic Ocean, Icelanders have learned to be self-sufficient in many respects, in particular, making use of renewable energy sources that is partly due to the volcanic nature of the country. Vestnorden 2020 will focus on energy in its many forms that characterizes the island and its people.

Vestnorden is the most important business-to-business trade show in the North Atlantic region and gathers number of buyers and exhibitors each year. The event highlights the characteristics of the three host nations, The Faroe Islands, Iceland and Greenland.

The goal for Vestnorden is to establish new travel trade opportunities as well as reinforcing established relationships with the key actors in tourism field for the three destinations. As such, the trade show offers you an extensive professional introduction to the products whether you seek unique natural, cultural or adventure experiences.

Every other year Iceland host Vestnorden and we take great pride in showcasing what Icelandic tourism has to offer. We see the trade show as a valuable venue each year for suppliers of the three destinations as well as the buyers to connect with new contacts and businesses and strengthen the ties with the three countries.

On behalf of the three countries it is my pleasure to invite you to Vestnorden 2020 in Reykjanes, Iceland.

Pétur Þ. Óskarsson

Remember how much we had in 2018?

About

Vestnorden and NATA

Vestnorden

Vestnorden is the annual trade show for tourism in the West Nordic countries of Iceland, Greenland and the Faroe Islands. Vestnorden has been the main platform for promiting this astonishing region as a tourist destination since it’s establishment in 1986.

North Atlantic Tourism Association (NATA)

NATA is an organisation that promotes and supports cooperation in tourism for the West Nordic countries. NATA is responsible for holding Vestnorden, while the hosting and the management of the event rotates annually between the three countries (with Iceland hosting every second year). 

Nata provides opportunities and grants for collaborations, joint ventures and cultural exchanges within the region. 

Stay in the loop!

Vestnorden Newsletter

The West Nordic Region

Three Astonishing Countries

The West Nordic region is one of the world’s most inspiring destinations, offering three astonishing countries;
 Iceland, Greenland and the Faroe Islands.

Each country has its own character, culture, traditions and history, but they share incredible nature, a warm welcome and an unlimited range of things to see and do. The West Nordic region is something special. Situated in the North Atlantic, the area’s geographical remoteness has preserved an authentic world of wonderful cultural traditions and natural phenomena.

It’s a region full of things to discover. The adventures are awaiting.

Iceland is a country of extreme geological contrasts. Widely known as “The land of fire and ice,” Iceland is home to some of the largest glaciers in Europe, and some of the world’s most active volcanoes.

Iceland is also the land of light and darkness. Long summer days with near 24-hours of sunshine are offset by short winter days with only a few hours of daylight.

There’s something about experiencing Greenland’s majestic landscapes from the perspective of a dog sled that snowmobiling or a ski tour simply cannot match. Maybe it is the slower pace that gives plenty of time to enjoy the surroundings or maybe it is the combination of sled dogs panting plus the rhythmic beat of their large paws, a sound that is suddenly magnified against a backdrop of pure silence.

Adrift in the whirling rhythmic North Atlantic Sea, a different world lingers. A place like no other on earth. An idyllic escape, peacefully set among lush green valleys, imposing basalt cliffs, grand treeless moorlands and waterfalls plunging directly into the wind whipped ocean. 
Unfathomable beauty, mysteriously tucked away like a figment of a child’s imagination.

#vestnorden

Videos & Facebook

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We hope you all had a safe travel home. Here are a few more moments (captured by Bárður Eklund) and a couple of facts about this year’s event: A total of 232 companies participated in Vestnorden 2019. According to NATA´s statistics, this is the highest number on the Faroe Islands since 1995 and 39 more than the last time Faroe Islands hosted the event. There were 118 tour operators and sellers representing the Vest Nordic region with 196 people. 114 travel companies/buyers came all the way from China, USA, India, Thailand and Canada – just to name a few and they were represented by 142 people. The interest for tourism in the Vest Nordic region is growing, and we are excited to see what all the B2B meetings, informal talks, tours and experiences will lead to in the future. Stay in touch everyone!

We hope you all had a safe travel home. Here are a few more moments (captured by Bárður Eklund) and a couple of facts about this year’s event:

A total of 232 companies participated in Vestnorden 2019. According to NATA´s statistics, this is the highest number on the Faroe Islands since 1995 and 39 more than the last time Faroe Islands hosted the event.

There were 118 tour operators and sellers representing the Vest Nordic region with 196 people.

114 travel companies/buyers came all the way from China, USA, India, Thailand and Canada – just to name a few and they were represented by 142 people.

The interest for tourism in the Vest Nordic region is growing, and we are excited to see what all the B2B meetings, informal talks, tours and experiences will lead to in the future. Stay in touch everyone!
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27.09.19

Thanks for an amazing Vestnorden everyone 🤩 We hope you had a great stay, even though the weather gods did a great job at keeping all our secret gems so well hidden in the fog ☁️ It is always a lot of work to organize Vestnorden, and each year it is well worth the effort. As so many of you pointed out, we are stronger when we work together promoting and developing sustainable tourism in the Vest Nordic region. We look forward to seeing you all in Iceland next year!

Have a safe journey home ✈️

#vestnorden Visit Faroe Islands Visit Greenland Inspired by Iceland
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26.09.19

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26.09.19

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