Nuuk, Greenland

19 - 22 SEPTEMBER 2022

Vestnorden 2022

Welcome to Nuuk, Greenland

Welcome to Greenland

On behalf of NATA, I welcome you to the latest reunion of the tourism industry in Greenland, Iceland, and the Faroe Islands. It is an honour for Visit Greenland to host the 37th Vestnorden in Greenland’s fast-growing capital Nuuk. You will experience magnificent mountains and the world’s second-largest fjord system as the backdrop.

We are seeing increasing global interest in the Vestnordic countries. This interest fully showed at the last Vestnorden held in Iceland with a good match between products and industry, which led to new business.

The tourism recovery in the West Nordic countries is strong. Our destinations are growing more and more attractive because we provide products that fit well with post-Covid tourism behavior and the increasing demand for more sustainable tourism experiences. It gives the West Nordic island a strong momentum in the tourism market. A momentum the tourism industry in the Faroe Islands, Iceland, and Greenland is already utilizing by spreading the stories of our inspiring cultures, leading our guests through our breathtaking nature, and welcoming others to get a glimpse of our unique way of life.

On that note, The West Nordic countries are looking forward to welcoming you and revealing countless alluring adventures that will surely blow the minds of your customers.

We are excited to welcome you to Nuuk.

Anne Niviká Grødem
NATA board member and CEO of Visit Greenland


Vestnorden and NATA


Vestnorden is the annual travel trade show for tourism in the West Nordic region of Iceland, Greenland and the Faroe Islands. Vestnorden has been the main platform for promoting this astonishing region as a tourist destination since its establishment in 1986.

North Atlantic Tourism Association (NATA)

NATA is an organisation that promotes and supports cooperation in tourism for the West Nordic countries. NATA is responsible for holding Vestnorden, while the hosting and the management of the event rotates annually between the three countries (with Iceland hosting every second year). 

Nata provides opportunities and grants for collaborations, joint ventures and cultural exchanges within the region.  For more information, please visit NATA’s website.

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The West Nordic Region

Three Astonishing Countries

The West Nordic region is one of the world’s most inspiring destinations, offering three astonishing countries;
 Iceland, Greenland and the Faroe Islands.

Each country has its own character, culture, traditions and history, but they share incredible nature, a warm welcome and an unlimited range of things to see and do. The West Nordic region is something special. Situated in the North Atlantic, the area’s geographical remoteness has preserved an authentic world of wonderful cultural traditions and natural phenomena.

It’s a region full of things to discover. The adventures are awaiting.

World's largest island

There’s something about experiencing Greenland’s majestic landscapes from the perspective of a dog sled that snowmobiling or a ski tour simply cannot match. Maybe it is the slower pace that gives plenty of time to enjoy the surroundings or maybe it is the combination of sled dogs panting plus the rhythmic beat of their large paws, a sound that is suddenly magnified against a backdrop of pure silence.

Land of fire and ice

Iceland is a country of extreme geological contrasts. Widely known as “The land of fire and ice,” Iceland is home to some of the largest glaciers in Europe, and some of the world’s most active volcanoes.
Iceland is also the land of light and darkness. 

Long summer days with near 24-hours of sunshine are offset by short winter days with only a few hours of daylight.

Unfathomable beauty

Adrift in the whirling rhythmic North Atlantic Sea, a different world lingers. A place like no other on earth. 

An idyllic escape, peacefully set among lush green valleys, imposing basalt cliffs, grand treeless moorlands and waterfalls plunging directly into the wind whipped ocean. 

Unfathomable beauty, mysteriously tucked away like a figment of a child’s imagination.


Destinations within Greenland

Greenland is the world’s largest island and it is an exciting destination in the Arctic for all adventure minded travelers. Explore the regions and towns around Greenland and the different destinations.



Vestnorden 2023 - Registration deadline for Iceland is 10 September 🇮🇸 - ...

Vestnorden 2023 - Registration is in full swing! 🇮🇸 ...

Vestnorden 2023 - Registration is now open 🇮🇸 ...

Don`t forget to look up! 💚
It is the final months of the northern lights in Greenland. In the end of April the sky will be so light that it will be hard to spot this natural phenomenon and when summer comes around it will be replaced by midnight sun above the Arctic Circle.
📷 Norris Niman - Visit Greenland
#vestnorden #kulusuk #eastgreenland #northernlights #nightsky #greenland #iceland #faroeislands #uniqueplaces #travelevent #tourism #travelagent #localprovider #travelindustry #travelinspiration #travelevent #industryevent #tradeshow

Two famous Faroese Sea Stacks on a crisp winter morning. Legend has it that these two - named the Giant and the Witch - came from Iceland in an attempt to drag the Faroe Islands all the way back to Iceland. But the mission failed, and they turned into stone when the sun came up 🗻
📸 @saviourmifsud
#greenland #faroeislands #iceland #travel #traveller #event #vestnorden #visitgreenland #visitfaroeislands #exploreiceland #travelevent #travelagent #mountainscape #uniqueplaces #subarctic #travelnorth #adventure #adventuretravel #localknowledge #travelindustry #tourism

In Greenland, Iceland and The Faroe Islands, Christmas is celebrated on the 24th of December 🌟 Each country has their own Christmas traditions. Still, everywhere it is marked with festivities, food, friends and family. Merry Christmas from Vestnorden!
📷 Axel G. Hansen - Visit Greenland
#greenland #visitgreenland #iceland #exploreiceland #faroeislands #visitfaroeislands #travelgram #journey #snowscape #christmasmood #travelevent #winterseason #tourism #travelagent #event #vestnorden #vestnorden23 #traveltradeshow

"Sleigh bells ring, are you listening? In the lane snow is glistening, a beautiful sight, we’re happy tonight, sailin’ in a winter wonderland!"

We hope you`re enjoying this joyful time of year! In Greenland we don`t hesitate to explore the wonderful winter sorroundings ❄️⚓ Join us!
📷 Rebecca Gustafsson - Visit Greenland
#greenland #visitgreenland #nuuk #faroeislands #visitfaroeislands #iceland #exploreiceland #vestnorden #travelevent #travellers #tourism #tourismindustry #places #winterwonderland #beautifulplaces #joinus #travelsupplier #industryevent #travelevent #wintertravel #december #christmas #wintersailing

No matter where you roam on the Faroe Islands, you are bound to bump into a sheep or two. These curious four-legged creatures are all over 🐑🐏

In fact, there’s an old tale that the Faroese sheep have longer legs on one side of their body because they spend most of their lives walking high up in the mountains. Even on the most vertical of cliff edges that drop straight down into the ocean.

The Faroese sheep have adapted to the harsh weather through centuries, making the wool unique and especially suitable for a warm knitted sweater.
📸 @samuele_cavicchi
#faroeislands #visitfaroeislands #greenland #visitgreenland #iceland #visiticeland #exploreiceland #destination #tourismevent #travelevent #places #destinations #beautifulplaces #travelevent #travelgram #vestnorden #vestnorden23 #traveller #naturephotography #landscapephotography #local #sheep #sheeps #wool #knitting #oceanscape #mountainscape

Visit Greenland presents
Vestnorden "Extreme sponsors"

These companies financially contributed to make of this event a reality.
Hosting Vestnorden in Greenland requires a strong support from the tourism industry. We are proud and grateful to see the main players ready to contribute to Greenland sustainable tourism development and help us showcase what shared values and joint initiatives can do.
Here are our partners and main sponsors for the event.

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